Using Hotjar Heatmaps

1. Introduction

Heatmaps are a visual representation of data that shows the most frequently clicked areas on a webpage. They provide insights into user behavior, helping businesses optimize their website for better user experience.

2. What is Hotjar?

Hotjar is a powerful tool that provides heatmaps, session recordings, and feedback tools to understand user behavior on your website. It helps in converting more visitors into customers by understanding how they interact with your site.

3. Understanding Heatmaps

Heatmaps visualize user interactions such as clicks, taps, and scrolling behavior. They can be categorized into:

• Click Heatmaps
• Move Heatmaps
• Scroll Heatmaps

4. Setting Up Hotjar

To set up Hotjar and enable heatmaps, follow these steps:

1. Sign up for a Hotjar account at Hotjar.
2. Install the Hotjar tracking code on your website. You can do this by adding the following code snippet just before the closing