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Setting Up Hotjar

1. Introduction

Hotjar is a powerful tool that helps you understand how users interact with your website through heatmaps, session recordings, and feedback polls. This guide will walk you through the process of setting up Hotjar effectively.

2. What is Hotjar?

Hotjar combines qualitative and quantitative analysis tools to improve your user experience. It allows you to see where users click, how far they scroll, and what they engage with on your site.

3. Setting Up Hotjar

3.1. Create a Hotjar Account

  1. Visit Hotjar's website.
  2. Click on "Sign Up" and fill in the required information.
  3. Confirm your email address through the verification email sent.

3.2. Add Your Website

Once your account is created, you will need to add your website:

  1. Log in to your Hotjar account.
  2. Click on "Add a new site".
  3. Enter your website URL and select the appropriate settings.

3.3. Install the Hotjar Tracking Code

To track user behavior, you must add the Hotjar tracking code to your website. Follow these steps:

  1. After adding your website, Hotjar will provide you with a tracking code.
  2. Copy the provided code snippet:
    3.
  3. Paste this code into the <head> section of your website.

3.4. Verify Installation

To ensure that Hotjar is correctly installed, go back to your Hotjar dashboard and check the installation status. It may take a few minutes for Hotjar to verify.

4. Best Practices

Note: Adhere to privacy regulations (e.g., GDPR) when using Hotjar.

4.1. Use Heatmaps Effectively

Utilize heatmaps to identify user engagement on key pages. This can guide your design and content decisions.

4.2. Analyze Session Recordings

Regularly review session recordings to gather insights into user behavior and pain points.

4.3. Collect Feedback

Implement feedback polls to gather user opinions directly and improve user satisfaction.

5. FAQ

What is the cost of using Hotjar?

Hotjar offers a free plan with basic features and paid plans for advanced functionalities.

Can I use Hotjar on multiple websites?

Yes, you can use Hotjar on multiple sites under the same account.

Is Hotjar GDPR compliant?

Yes, Hotjar is GDPR compliant. Ensure you configure it correctly to comply with privacy laws.