Setting Up Conversion Funnels in Hotjar

Introduction

Conversion funnels are a crucial aspect of understanding user behavior on your website. By setting up conversion funnels in Hotjar, you can track the user journey from landing on your site to completing a desired action (like making a purchase or signing up for a newsletter). This lesson will guide you through the setup process and best practices.

Key Concepts

• Conversion Funnel: A series of steps that a user takes to complete a goal.
• Hotjar: A user behavior analytics tool that helps understand how users interact with your website.
• Tracking: Monitoring user interactions to gain insights and optimize the user experience.

Step-by-Step Process

1. Log into Hotjar

   Access your Hotjar account by visiting Hotjar and logging in.

2. Navigate to Funnels

   In the dashboard, click on the "Funnels" option found in the left sidebar.

3. Create a New Funnel

   Click on the "Create Funnel" button. Give your funnel a name and select the target URL where you want to track conversions.

4. Add Steps

   Define the steps in your funnel by adding relevant pages (URLs) where users are expected to navigate.

   Example:
   1. Homepage: /index.html
   2. Product Page: /products/product1.html
   3. Checkout: /checkout.html

5. Set Up Goals

   Decide what constitutes a conversion. This could be completing a purchase, signing up, etc.

6. Review and Publish

   Review your funnel setup and click on "Save" to publish it. Ensure everything is correctly linked.

Best Practices

• Keep your funnel steps simple and intuitive.
• Ensure your tracking URLs are correct and functioning.
• Test the funnel yourself to ensure proper tracking.
• Utilize Hotjar’s heatmaps for additional insights.

FAQ