Integrating Hotjar with Other Analytics Tools

Hotjar is a powerful tool for understanding user behavior through heatmaps, session recordings, and feedback polls. Integrating it with other analytics tools enhances your ability to gain insights and drive data-informed decisions.

2.1 Hotjar Overview

Hotjar provides insights into user interaction with your website through:

• Heatmaps
• Session Recordings
• User Feedback

2.2 Other Analytics Tools

Common analytics tools include:

• Google Analytics
• Mixpanel
• Adobe Analytics

3.1 Steps to Integrate Hotjar with Google Analytics

1. Sign in to your Hotjar account.
2. Navigate to the Settings section.
3. Locate the Integrations tab.
4. Find Google Analytics and click Add Integration.
5. Follow the prompts to authenticate and link your accounts.
6. Once linked, you can view Hotjar data in your Google Analytics dashboard.

3.2 Example of Tracking Events

To track specific events in Hotjar, add the following JavaScript snippet to your website:

            hj('trigger', 'event_name');
            

Replace event_name with the name of the event you want to track.

4.1 Effective Integration Strategies

• Always keep your Hotjar and analytics tools updated.
• Utilize custom events to track user interactions that matter.
• Regularly analyze the combined data to identify trends.