Exporting Hotjar Data for Analysis
1. Introduction
Hotjar is a powerful tool for understanding user behavior on your website. Exporting data from Hotjar allows you to conduct in-depth analysis and gather insights to improve user experience. This lesson will guide you through the process of exporting Hotjar data for further analysis.
2. Key Concepts
What is Hotjar?
Hotjar is a user analytics tool that provides insights into how users interact with your website through heatmaps, session recordings, and feedback tools.
Exportable Data Types
- Session Recordings
- Heatmaps
- Surveys and Feedback
Data Analysis
Once data is exported from Hotjar, it can be analyzed using spreadsheet tools or data visualization software to uncover trends and user patterns.
3. Step-by-Step Export Process
Exporting Session Recordings
- Log in to your Hotjar account.
- Navigate to the "Recordings" section.
- Filter the recordings based on your desired criteria (e.g., date range, pages visited).
- Click on the "Export" button.
- Select the format you wish to export the data in (CSV or JSON).
- Download the exported file to your device.
Exporting Heatmaps
- Go to the "Heatmaps" section in your Hotjar dashboard.
- Select the specific heatmap you want to export.
- Click on the "Export" option.
- Choose the format for the export (usually PNG or PDF).
- Download the heatmap file.
Exporting Feedback Data
- Navigate to the "Feedback" section in Hotjar.
- Click on the feedback tool you are using (e.g., surveys).
- Click on the "Export Data" button.
- Select your preferred format (CSV or Excel).
- Complete the export process and save the file.
4. Best Practices
- Regularly export data to keep up with user trends.
- Utilize filters effectively to focus on specific user segments.
- Combine Hotjar data with other analytics tools for comprehensive insights.
- Document your analysis process for future reference.
5. FAQ
Can I export all recordings at once?
Yes, you can use the bulk export feature to download all recordings based on your selected filters.
What formats can I export data in?
You can usually export data in formats like CSV, JSON, PNG, and PDF, depending on the data type.
Is there a limit to how much data I can export?
Yes, there may be limitations based on your subscription plan, so check your account details for specific limits.