Exporting and Analyzing Hotjar Data

Hotjar is a powerful tool for understanding user behavior through heatmaps, session recordings, and surveys. Exporting and analyzing data from Hotjar allows businesses to make data-driven decisions to enhance user experience.

2.1 Types of Data to Export

• Heatmaps
• Session Recordings
• User Feedback
• Surveys

2.2 Step-by-Step Process for Exporting Data

1. Log in to your Hotjar account.
2. Select the project from which you want to export data.
3. Navigate to the relevant section (e.g., Heatmaps, Recordings, Surveys).
4. Click on the export button typically found in the top right corner.
5. Choose your desired format (CSV, PDF, etc.) and confirm the export.

3.1 Tools for Analyzing Hotjar Data

Common tools for data analysis include:

• Google Sheets
• Excel
• Data Visualization Tools (Tableau, Google Data Studio)

3.2 Key Metrics to Analyze

• User Engagement
• Drop-off Rates
• Conversion Rates
• Feedback Trends

3.3 Example Analysis Workflow Using Mermaid.js

graph TD;
    A[Export Data from Hotjar] --> B[Import Data to Analysis Tool];
    B --> C[Visualize Data];
    C --> D[Identify User Behavior Patterns];
    D --> E[Implement Changes];
        

• Regularly export data to stay updated with user behaviors.
• Segment data to understand different user groups.
• Combine data from Hotjar with other analytics tools for deeper insights.
• Share findings with your team to foster collaboration.