Collecting User Feedback with Hotjar

1. Introduction

Collecting user feedback is crucial for enhancing user experience and driving product development. Hotjar is a powerful tool that allows you to gather insights about user behavior and preferences through various methods such as heatmaps, session recordings, and feedback polls.

2. What is Hotjar?

3. Setting Up Hotjar

To start using Hotjar, follow these steps:

1. Create a Hotjar account at hotjar.com.
2. Add your site to your Hotjar dashboard.
3. Install the Hotjar tracking code on your website.

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  (function(h,o,t,j,a,r){h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};
  h._hjSettings={hjid:YOUR_HOTJAR_ID,hjsv:6};
  a=o.getElementsByTagName('head')[0];
  r=o.createElement('script');r.async=1;
  r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;
  a.appendChild(r);
})(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv='); 
</script>

4. Verify the installation using the Hotjar dashboard.

4. Collecting Feedback

Hotjar offers several options to collect user feedback:

• Feedback Polls: Create short surveys that pop up at specific times to gather user opinions.
• Surveys: Deploy comprehensive surveys to collect in-depth feedback from users.
• Session Recordings: Watch recordings of user sessions to identify pain points and areas of improvement.

5. Best Practices

Here are some best practices for collecting feedback:

• Keep questions clear and concise.
• Limit the number of questions to avoid overwhelming users.
• Use a mix of open-ended and closed questions for richer insights.
• Test your polls and surveys to ensure they work as intended.

6. FAQ