Analyzing Hotjar Session Recordings

2.1 What are Session Recordings?

Session recordings are recordings of user interactions on your website. They capture mouse movements, clicks, scrolls, and navigational behavior, allowing you to see exactly how users interact with your interface.

2.2 Why Analyze Session Recordings?

• Identify usability issues
• Understand user journeys
• Improve conversion rates
• Gain insights into user preferences

3.1 Accessing Hotjar

To start analyzing session recordings, log in to your Hotjar account and navigate to the Recordings section.

3.2 Filtering Recordings

Use filters to narrow down recordings based on user actions, devices, and other parameters. This helps in focusing on specific user behaviors.

3.3 Watching a Recording

Click on a recording to view it. Pay attention to the following:

• Mouse movements and clicks
• Scroll behavior
• Form interactions
• Time spent on different pages

3.4 Taking Notes

While watching, take detailed notes on user behavior patterns. Identify any recurring issues or insights that could inform your design and optimization efforts.

4.1 Regularly Review Recordings

Set aside time weekly or monthly to review recordings. This ensures you keep up with user behavior trends and changes.

4.2 Combine with Other Data

Use session recordings in conjunction with heatmaps, surveys, and analytics data for a comprehensive understanding of user behavior.

4.3 Share Insights with Your Team

Create reports or presentations to share findings with your team, fostering a collaborative approach to UX improvements.