Using Custom Dimensions in GA4

1. Introduction

Custom dimensions in Google Analytics 4 (GA4) allow you to collect and analyze data that is specific to your business needs. They enable you to track additional information about users and their interactions, providing deeper insights into user behavior.

2. Key Concepts

3. Creating Custom Dimensions

To create custom dimensions in GA4, you need to follow these steps:

1. Log in to your Google Analytics account.
2. Select the GA4 property where you want to create a custom dimension.
3. Navigate to Configure > Custom Definitions.
4. Click on Create Custom Dimension.
5. Fill in the required fields, including:
• Name: A clear name for the custom dimension.
• Description: A brief description of what the dimension tracks.
• Scope: Choose between User or Event.
• Event Parameter: Name of the parameter you want to track.
6. Click Save to create the dimension.

4. Implementing Custom Dimensions

To implement a custom dimension, you need to send data to GA4 using the Google Tag Manager (GTM) or directly in your code:

            gtag('event', 'your_event_name', {
                'your_custom_dimension': 'value'
            });
            

Replace your_event_name with your event's name and your_custom_dimension with the name defined in GA4.

5. Best Practices

• Clearly define the purpose of each custom dimension.
• Limit the number of custom dimensions to best manage data.
• Regularly review and clean up unused dimensions.

6. FAQ