Mobile Game Development Case Studies

Introduction

This lesson explores prominent case studies in mobile game development, focusing on successful games like Candy Crush Saga and PUBG Mobile. We will analyze their development processes, design choices, and unique monetization strategies.

Case Study 1: Candy Crush Saga

Overview

Candy Crush Saga is a match-three puzzle game developed by King. Released in 2012, it became one of the highest-grossing mobile games.

Development Process

1. Concept Development: The game was designed to be simple yet addictive.
2. Game Mechanics: Players match candies to complete levels.
3. Monetization: Free-to-play model with in-app purchases.
4. Marketing: Utilized social media and cross-promotion.

Key Takeaways

• Focus on user engagement through level design.
• Implement social features for virality.
• Regularly update content to retain players.

Case Study 2: PUBG Mobile

Overview

PUBG Mobile is a battle royale game developed by PUBG Corporation and Tencent Games, released in 2018. It gained massive popularity worldwide.

Development Process

1. Adaptation: The PC version was adapted for mobile gameplay.
2. Game Mechanics: 100 players compete until the last person stands.
3. Monetization: In-app purchases for skins and season passes.
4. Community Engagement: Frequent updates and events to engage players.

Key Takeaways

• Optimize for different mobile devices.
• Engage with the player community.
• Leverage eSports to boost player interest.

Best Practices in Mobile Game Development

• Keep gameplay simple and intuitive.
• Ensure cross-platform compatibility.
• Implement effective monetization strategies without disrupting gameplay.
• Continuously gather player feedback for improvements.

Frequently Asked Questions