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Progressive Delivery: Scenario-Based Questions

33. How do you implement progressive rollouts using feature flag platforms?

Progressive rollouts gradually expose new features to increasing segments of users, allowing early detection of bugs, performance issues, or unintended behaviors. Feature flag platforms offer fine-grained control over rollouts.

🚀 What Is Progressive Delivery?

  • Gradually increase traffic to new code paths via feature flags.
  • Monitor metrics and error rates before full rollout.
  • Roll back or pause immediately if degradation is detected.

⚙️ Implementation Steps

  • Integrate a feature flag SDK (e.g., LaunchDarkly, Unleash, Flipt, Split.io) into your codebase.
  • Wrap new functionality with conditional checks:
    
    if (featureFlags.newBilling) {
      enableNewBillingFlow();
    } else {
      useLegacyFlow();
    }
                
  • Create rollout rules by user ID, region, team, or random cohort (e.g., 5% traffic initially).

📊 Monitoring & Safety Nets

  • Define alerting thresholds (e.g., error rates, latency, drop-off).
  • Instrument flags with metrics and observability tags.
  • Correlate flag toggles with dashboards and logs for traceability.
  • Use kill switches to instantly disable features in case of incident.

✅ Best Practices

  • Tag flags with owner, expiration, environment scope, and type (release/test/ops).
  • Document rollout plans and approval gates for staged traffic increases.
  • Clean up stale flags regularly — maintain flag hygiene.

🚫 Common Pitfalls

  • Forgetting to implement a fallback — user stuck with broken experience.
  • Blindly rolling out to 100% without monitoring results at lower stages.
  • Embedding flag values in front-end code without access controls.

📌 Real-World Insight

Progressive delivery enables confident, reversible, and low-risk deployments. Teams that combine feature flags with observability and ownership scale faster without compromising stability.